Oodle, a privately held California Corp. was just acquired by QVC, the shopping giant. Oodle was founded by former Excite and eBay executives, CEO Craig Donato, CFO Tod Harmon.

If you can’t buy Craigslist, then look for something close to it. Oodle uses the power of social media, and applies it to online classifieds. According to their website, they operate a network of online marketplaces with more than 15M monthly unique users including the Oodle Marketplace on Facebook, and Oodle mobile (http://www.oodle.com/info/mobile).

Read more: About the company

My take is that QVC has been feeling the heat from the competition mainly (NASDAQ: AMZN) for some time and if it didn’t acquire Oodle, then somebody else would…

Keep an eye on this to see how the competition will change.