One day Phonezy, a typical consumer, who was very happy with his folding tiny Motorola razor phone that fit in his shirt pocket and only needed to get charged once a month (ok, a bit exaggerated) walked by the local wireless store. He saw this weird thingy that looked like a flattened brick with no name on it and only one button.

Curious to find out what that was, he went inside and there was an Apple employee there. What! Apple is selling computers in a phone store?? He was curious so he asked.

Phonezy – What are you selling here?
Apple – We have a new thingy called an iPhone
Phonezy – I use my eye to make a call?
Apple – No it’s wonderful and everyone in the world will buy it.
Phonezy – Oh yes then, here is my paycheck for the eyePhone.

(3 months later)

<ring…ring>

Apple – Hey we have a new iPhone called the 3GS
Phonezy – Hey, how did I miss the iphone2?? OK, hold one, I’m coming down there,  here’s my paycheck for the iphone 3GS.

(3 months later)

<ring…ring>

Apple – Hey, I know you bought the 3GS a couple of months ago, but we have this neat one called an iPhone 4 which we had ready, but we wanted to get rid of all the excess inventory of the 3GS units that we built before taking into account that that damn Google company was making a phone that was going to be popular.
Phonezy – Wow, ok,  but I have to wait for this paycheck and the next for that wonderful iphone4.

(3 months later)

<ring…ring>

Apple – Hey, I know you bought the iPhone4…
Phonezy – ….aaaahhhhhhh, iPhone5 !!!!! not another paycheck!!!. Why can’t you guys get it right and just have me buy one phone then I can just upgrade the software till the damn thing dies?
Apple – Oh, that would be the Android phone actually. We can’t let you upgrade software, how can we make money if we do that? You want us to make money and stay around so we can innovate don’t you? I know you do.
Phonezy – (inaudible…)
Apple – Sir, hello. Are you there? We are preparing the iPhone 6 so please stay available. We need you.

—– How did Apple Come up with the iPhone? ———

aPhone – No, we don’t want to appear snooty
bPhone – No, it almost sounds like it wants to “Be a Phone”
cPhone – Nope, C is not good, people will think we got a C for our first try
dPhone – D stands for dud, dope, etc. forget it
ePhone – Now we might have something here, then again e=effort? nooo
fPhone – No Way! We don’t want to be associated with the “F” word
gPhone – Damn, why did Google have to start with a G?
hPhone – Oh No, the Japanese might not buy this. Brings back memories
iPhone – I?? Is, It, looks like a #1

Ok, it was done in good fun. Get over it.