If you don’t know what Google Instant is you either don’t use Google, or you just haven’t noticed. It is the instant simultaneous searching predictions that automatically submit the query with the typing of each word.
On the surface, this is such a natural thing, and so many types of searches already do this (GPS devices, Smart Phones, etc.) But they do just the autocomplete part, they don’t actually submit the query which is the main difference that makes it a day and night difference.
So when I first encountered this a couple of days ago, I noticed it but dismissed it as just an improvement in code, maybe some version of auto-complete, etc. Remember AJAX!!
(Ajax, it’s like this tireless magical dude that lives inside webpages waiting to update parts of the page without reloading the entire page, sort of like Vanna White turning over only the squares you asked for!!).
But the automatic display and changing of the query results So after thinking about it, I see that “T” word is becoming the major part of this revolution also. T is for Transportation. We started with the wheel, transporting stuff, then the horse, then the buggy, the boat which became a ship, printing press, then train, telegraph, airplanes, telephone, television, Wal-Mart, etc. Now the Internet.
Transportation seems to be the most important issue in almost every revolutionary idea. Get something from here to there faster and faster. in the case of the wheel, it was to transport stuff, then ships took it further by using the sea, then planes etc. In case of the printing press, it took written words faster to the masses, and put scribes on the unemployment line. Wall-Mart transported products from the manufacturers to the consumer a lot faster. Now with the internet we are splitting micoseconds to transfer data or information.
So what’s the impact of this Google Instant on business and me? Here is my take on it, read the next post where I will explain my prediction. Read on…