I have been to the Lenovo website a few times (Deal site clicks mainly) to buy a computer. I have often just clicked back out. Whoever designed the ecommerce side of their site ought to be fired. Can anyone spell F-A-I-L !!!
Too bad I didn’t have this insight when I did my MBA project about IBM, I had to concentrate on the 1993 issues you were having for my report.
Be that as it may, when I get to your site from a link, there is no way (maybe no easy way) to see a picture of the (D&!*?#) notebook computer I want to buy. The first thing you see is the warranty crap.
Hey Lenovo, or IBM–BTW, I don’t know which genius (I’m being nice here) thought Lenovo would be a better brand to push than IBM, is beyond me. But that’s a whole different story in itself. I guess someone thought IBM is just too short to be a good brand? Maybe, just maybe.
Anyway, send some people to Design 101, or better yet, Marketing 101. Tey’ll teach them that you’re supposed to put the ugly stuff (Like warranty, protection etc) at the end. One principle you need to learn about marketing and human behavior is this:
– When is a person most likely to buy another product from you?
WHEN THEY HAVE JUST BOUGHT SOMETHING!!
Does, “Would you like fries with that sir…” ring a bell? How about, “For $5 more we’ll send you another thiggamajiggy with free shipping if you decide now…” as all infomercials do. It’s called UPSELL! Warranty is an up-sell, computer bag is an up-sell, junk that you don’t really need, but we make a lot of fluffy money on is an up-sell.
Mr Watson (yeah I know), if you were alive, you would send some of these genius online employees of yours to a couple of courses (or maybe fire them). Let them learn that showing pictures of the notebook computers from all angles might get someone’s mouth watering and get them to start the buying process, at least it won’t do something that the Warranty page will do, put them to sleep (Or aggravate them to the point that they go to your competitor and buy the notebook computer from there!!).
Just to let you know, FYI, because you need to know, to whom it may concern etc etc. I just had enough, and I went to the Dell site and bought myself a notebook computer, I even paid more, because the pictures showed such beautiful angles and detail that I just had to have it.
Now I will never know if your computer is better than the Dell. Unless our company decided to give me one, or I saw one in a store or?? I definitely will not come to your stale site and go through the process any more.
Oh yeah, this is my 5th notebook/netbook, I am a serial tech product junkie, not just a one product buyer. I also support the economy by being an early adopter of technology products, etc.
Mr Palmisano, you probably won’t ever read this, but it felt good for me to get this frustration out. If this was about my site, I would be extremely alarmed. I wonder how many more deals you have lost because of this backwards system of yours. Maybe you know?
-Diran