At TechCrunch 2008 I saw a demo for a product called Yammer. It is yet another social networking tool in the mocroblogging space, ut it is positioned as an “Enterprise Microblogging” product.
Do I need another hole in the head, network to be a part of? If I am in a corporation and I need to communicate with people around me, instead of doing this on twitter (where I would create a busID or a version for my business self), then sure I would use it. But you know what is getting to me? The number of parallel networks you have to be on to be communicating.
It is getting very redundant, so when the first social network goes down you can use another?? I like Facebook’s Connect feature where they have made the API available so if you have a FB account, you can just use the same user ID in other sites. So the user doesn’t feel uncomfortable registering in a new site run by people you don’t know.
Facebook has been on a tear when it comes to releasing technologies that make it more indispensable. I didn’t join Facebook because I needed to connect to friends, I joined because I had to be there.
So with Yammer, you have to have the need