Latest Publications

Osama Bin Laden Dead. Obama Re-Elected

I guess this is what the re-election campaign needed. this almost reminds me of “The Godfather”, Osama Bin Laden, Kadhafi’s son dead (Maybe even Kadhafi also dead). let’s see what happens in the next 24 hours.

Maybe the administration took a page out of the FBI textbook. Lay low for a while, let the fugitives make mistakes. you’ll pick him up down the road in a laundromat.

Wow, I’m very anxious to find out what comes out of this. Middle East is unraveling, and the house of cards is falling. I wonder if this will amount to anything or he has already prepared the successor.

You got to love politics!

Diran
Founder
NextEmployee.com

My Review of Roku XDS Player

Originally submitted at Roku

With dual-band wireless, the XDS delivers the best quality video virtually anywhere in your home.

Roku XDS Player

Nice but lacking

By Diran A. from Pasadena, CA on 3/11/2011

 

4out of 5

Pros: Compact, High quality picture, Nice that it’s standalone, Built in Wi-Fi, Easy to set up

Cons: No Bluetooth to add keyb, Difficult to use, Lacking a keyboard, Want more video choices

Describe Yourself: Early adopter, Netflix fan, Movie buff, Technophile, Power User, Home entertainment enthusiast

It is compact and nicely designed, however the remote is lacking. It has but a few keys and there is no way to add a keyboard, so typing the name of a movie is hard (Takes time going up and down a matrix).

(legalese)

Must read business books

I love reading business books. There are so many that it’s hard to decide, but one thing you can do is buy them from Amazon sellers and most of the time you can get it for just shipping ($3.99)

More than specific books, I think it is more about which authors for which topics:

If you are in sales you must read books by
- Jim Rohn, & Zig Ziglar.
These are must reads. Jim Rohn is quoted and acknowledged to be the king by many speakers. Zig Ziglar trains organizations with a southern accent and years and years of high sales experience.

If you are into Human Behavior
- Malcolm Gladwell  - Tipping point & Outliers were unbelievable books. (I’m till reading What the dog saw) but almost everything that Malcolm Gladwell writes, I’m a reader.
- Ori Brafman (Sway) Great book, specially the part where Allen Huffcut talks about interviewing and meaningless questions.

In Marketing
- Seth Godin – He is awesome – All his books are outstanding but specially “All marketers are liars” & ” Tribes”
- Daniel Pink (Drive) Some unconventional thinking when it comes to how marketing effects outcome.
- Sergio Zyman (End of marketing as you know it). Great book, helped me a lot.

High Tech
- John Nesheim (High Tech Startup) Like the title says, If you are in a tech startup, you need to read this.
- Chris Anderson (The Long Tail) you need to know this. Amazon does!

Just motivation to “Do It!, go ahead and start that business…”
- A.L. Williams (All you can do is all you can do, but all you can do is enough). This book started me on listening to audio books while driving to work when I worked for Northrop Aircraft. My drive was 1 hour+ each way and listening to audio books was a welcome activity.
- Anthony Robbins – Well, everyone needs to read or listen to Tony, at least Unlimited Power.

I hope this helps others in reading and sharing in some of the wisdom these guys have. It’s a shame to try to discover things all by yourself.

- Diran Afarian
Founder, CEO
NextEmployee.com

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Sponsored by BuildWebsite.com

Most important secret when you are grilling a steak

Grilling steaks is an art. you learn by doing and experimenting. My favorite spice is Lawrey’s peppered seasoning salt. But the most important spice is salt, Kosher salt.

Salt is important, but kosher salt is the most important. When you put salt one hour before grilling a steak, the salt pulls  juices to the outside of the meat. but if you use regular table salt, it will get absorbed a little more.

Kosher salt will give the benefits of salt (luring juices to the outside of the steak) and because it is in larger grains, it is not all absorbed inside the steak. I love it, and use it all the time.

Of course when you are ready to grill, charcoal only, ok, if you’re in New York or San Fransisco, use a gas grill. Prepare the grill with real charcoal:

- Hot charcoals, very hot!!
- Put the steak (3/4″ – 1″ thick) on for 3 minutes per side (Don’t touch!)
- Use only thongs (No not the Brazillian kind) don’t use forks so you don’t puncture the meat and let the juices out.

If you like to burn your meat, I mean you want it well done,

Try it next time you grill. You’ll love it.

-Diran

What do you think when I say, “BlackBerry”?

Is it the yuppie bastard that is typing an email or text message while having a face to face conversation with you? Yes, that’s what I usually think too. (BTW, is the term Yuppie even used any more?)

Did you ever think that the name, “Blackberry” might be “Politically Incorrect” :-) Should it be “African American Berry”? Maybe. I wonder what the racial demographics of the users of RIMM’s popular device is. Does it bother anyone?

I’m sure most of you, like me, find this silly, but some don’t. Hey, this is America and you can let things bother you, even if others think it’s crazy. Should RIMM change the name? Comment if you either find this issue to be silly or a legitimate issue.

NextEmployee.com

Technorati: RZQBVC8TVJDR

Google Instant. For me or Google? (Part 2)

Maybe it is time to buy Google stock. I think they have found a way to squeeze water out from a rock. At least I think they have. Lets analyze what Google’s Instant really is.

So, is this feature developed to give the user a better experience or to benefit Google? Well this depends on who you ask. It’s like in my favorite movie, The Matrix, the reality is seldom as it appears. Most people see this as a benefit, but some realize that it is much more than what it seems on the surface.

If you analyze the procedure, you will see that it speeds up your thinking process a bit by suggesting what “Other people” are searching for when they start typing those letters. But is it what other people are searching for or what Google wants to lead you to search for? That’s the question. Is it giving more weight or relevance to keywords that are more lucrative to Google or just more relevant to you?

If you think the latter then you are thinking maybe Google knows what you really want to search for better than you do? In some cases this is true. But IMHO the first results that are shown are those that Google gets paid handsomely for. So you will be tempted to choose one of those rather than go on with the search you first intended.

Another issue that I think is going to be controvesial, and probably bad for advertisers is the fact that their ads are going to load without the possibility or the relevance of content from the searcher. This means the CTR will drop tremendously, making it look like the ad is not very relevant to the person conducting the searches.

The positive part for Google is that, it will be able to serve more ads, but more important than that, it will be able to lead people to the water faster and make them drink more often than not. So instead of waiting for someon to type the entire phrase and waiting for them to press “Search” it will already have shown the results and be on the way to the next search (Less idle time for the servers).

So this is my take on it. Time will tell, but in the meantime, I think revenue would have gone up at Google, some Microsoft and Yahoo Engineers will have lost their jobs (Why didn’t you think of this? what are you getting paid to do…), and perhaps Google might be on the next revolutionary idea that “We really need” but don’t know it yet :-)

This is my opinion, I welcome yours.

Google Instant. For me or Google? (Part 1)

If you don’t know what Google Instant is you either don’t use Google, or you just haven’t noticed. It is the instant simultaneous searching predictions that automatically submit the query with the typing of each word.

On the surface, this is such a natural thing, and so many types of searches already do this (GPS devices, Smart Phones, etc.) But they do just the autocomplete part, they don’t actually submit the query which is the main difference that makes it a day and night difference.

So when I first encountered this a couple of days ago, I noticed it but dismissed it as just an improvement in code, maybe some version of auto-complete, etc. Remember AJAX!!

(Ajax, it’s like this tireless magical dude that lives inside webpages waiting to update parts of the page without reloading the entire page, sort of like Vanna White turning over only the squares you asked for!!).

But the automatic display and changing of the query results So after thinking about it, I see that “T” word is becoming the major part of this revolution also. T is for Transportation. We started with the wheel, transporting stuff, then the horse, then the buggy, the boat which became a ship, printing press, then train, telegraph, airplanes, telephone, television, Wal-Mart, etc. Now the Internet.

Transportation seems to be the most important issue in almost every revolutionary idea. Get something from here to there faster and faster. in the case of the wheel, it was to transport stuff, then ships took it further by using the sea, then planes etc. In case of the printing press, it took written words faster to the masses, and put scribes on the unemployment line. Wall-Mart transported products from the manufacturers to the consumer a lot faster. Now with the internet we are splitting micoseconds to transfer data or information.

So what’s the impact of this Google Instant on business and me? Here is my take on it, read the next post where I will explain my prediction. Read on…

Twitter hires a new President (Miracle worker)

TechCrunch reports that Twitter hires a new President of Revenue (Adam Bain of NewsCorp) to come up with a revenue angle. What I am surprised is how did investors invest in Twitter without a solid revenue angle. It’s chapter 2 of VC-101 in red letters. Didn’t someone say, “How would we make money with this thing that we don’t understand how to use in the first place, what the heck is Twitter anyway…” or something like that. I think they made a movie about this, if I recall it was called, “The Hudsucker’s Proxy”.

Be that as it may, my opinion is that the minute Twitter starts charging for their service, there will be an exponential drop in the userbase. But look at the bright side, they will save millions in bandwidth costs. And of course the ones that stay will probably give the community better and more relevant timely information than, “… I am at the starbucks, then I will pick up my laundry…”

So Adam, buddy, you have your work cut out for you. I guess you are the miracle worker they were looking for. I will be following. I hope I am mistaken on this and you end up pulling a WII (The video game not the great war)  :-)

Anyway, the article details are in TechCrunch at (http://tcrn.ch/d4tZaw).

Diran Afarian
Founder, CEO
NextEmployee.com

Google eating Apple & Microsoft Mobile pie…

Microsoft asking, “How many Davids were there in David & Goliath?” (Read Here)

Comscore shows market share growth (Loss) for a quarter (Nov 2009 – Feb 2010) for all of the SmartPhone platforms. The big loser is Microsoft with a 21% loss, or as accountants would put it, a -21% gain, which translates to a 4% loss in the smartphone marketplace.

The clear winner in gain is the Android platform, with a gain of 5.2% in the overall market, which translates to almost a 240% gain in position in the same 3 months (from 3.8% mkt share to 9).

3 Month Avg.  Top Smartphone Platforms
Total U.S. Age 13+ | 
Ending Feb. 2010 vs. 3 Month Avg. Ending Nov. 2009
Source: comScore MobiLens
  Share (%) of Smartphone Subscribers
Nov-09 Feb-10 Point Change
Total Smartphone Subscribers 100.0% 100.0% N/A
RIM 40.8% 42.1% 1.3
Apple 25.5% 25.4% -0.1
Microsoft 19.1% 15.1% -4.0
Google 3.8% 9.0% 5.2
Palm 7.2% 5.4% -1.8

 

Microsoft is asking, How many Davids were there in David & Goliath?

Well, let’s count:

Goliath David David’s Dad Goliath’s Father
Xbox WII Nintendo (Lost, OK we shouldn’t have been in this market)
Live Search Google Search Google (Lost The Battle, Let’s Find Another 4 Letter Word, Maybe
Bong, no Bing Is Better?)
Bing Google Search Google (Still Fighting)
Office Suite OpenOffice.org Sun Micro (This Means War! Not the Business Market)
Office Suite Google Docs Google (Battle Rages On)
Mobile iPhone Apple (Funeral Arrangements for Goliath)
Mobile TREO Palm (No Way! Palm? Are you sure?)
Mobile Android Google (Where did they come from?)
Mobile Blackberry RIM (Goliath Dead & Buried)
Messenger Yahoo IM Yahoo (Didn’t We Buy This Company Yet?)
Messenger SkypeText Skype (Fight Rages On)
Windows OS Mac OS Apple (We won this war once didn’t we?)
Windows OS Chromium OS Google (We have to hit hard and fast before this David starts to
walk)
Windows OS Moblin Moblin.org (What? Do we need to worry? Their OS is perfect for Netbooks?
Oh My Gravy! I wanted that market too)
Windows OS Ubuntu Everyone! (I thought that weird funky name would never catch on. OK,
let’s give all those kids FREE Windows 7 and All the development tools…
Cont.)
       

 

More about UBUNTU – “Are you sure kids are using that instead of Windows? OK,
let’s give all those kids FREE Windows 7 and All the development tools that we
sell for thousands of dollars to corporations, YES FREE!!!

It’s like this, let me give you an example you would understand. If you want
the kids of today to grow up to be gamblers, you make a Disneyland in Vegas, you
give them free nights at the hotel, wait for 15 years (You have them associate
positive things with Vegas, and giving money… NO IT’S NOT LIKE GIVING MONEY IN
CHURCH!)”

Anyway, I’m sure you’ve heard, Microsoft (Even Apple) are giving away their
Operating systems for almost free (Read here)